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Basic marketing :a global-managerial approach
Cannon, Joseph P.
McGraw-Hill/Irwin c2008
[ 658.8 C086b16 ]
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Basic marketing :a marketing strategy planning approach
Perreault, William D.
McGraw-Hill Irwin c2009
[ 658.8 P380ba17 ]
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Author : William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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